Elektra Virtual Museum
A
unique space
that
reinvents itself
through
innovative
annual programming
A versatile place where you can see exhibitions and works in their entirety, but also learn more about contemporary digital art and its artists. An outstanding Museum that offers you a chance to wander in a virtual 3Dspace, in the very heart of an evolving architecture. Welcome to the Elektra Virtual Museum.
The Elektra Virtual Museum (EVM) goes far beyond the traditional definition of a museum, as it is accessible everywhere, by everyone. By building this museum, ELEKTRA aims to share its 20 years of expertise in the field of media arts and offer visitors a unique experience. Its vocation is to encourage and promote research and contemporary creation, to support artists from here and elsewhere, as well as to democratize access to digital arts.
The museum project is envisaged as a place of meeting, exchange and collaboration, and is part of the evolution of the museum in the 21st century. Here, architecture is freed from the constraints of the real world, from the calculation of forces, from scarcity of materials. The absence of technical and physical constraints allowed us to concentrate on aesthetic and purely formal research.
Free from
the constraints
of the real
world
Design
We have designed an innovative and creative building that integrates principles at the crossroads of current architectural trends, design and art ; A building with softened forms, inspired by a variety of trends and reflections.
We were inspired by the shapes generated by parametric architecture. This isa design method that uses CAD software based on algorithms, allowing the creation of complex and new forms or structures.
Neo-futurism and its idealistic approach of the future has also nourished our imagination. Jean-Louis Cohen, historian of XXᵉ century architecture and urbanism defined neo-futurism as "a corollary to technology, being the structures built today by products of new materials to create previously impossible forms."
Etan Jonathan Ilfeld wrote that in contemporary neo-futurist aesthetics "the machine becomes an integral element of the creative process itself, and generates the emergence of artistic modes that would have been impossible prior to computer technology."
Architecture
We wanted to achieve a high level of architectural complexity and produce a form that, in a way, resembles those of nature, is bio-morphic, an organic form, with curves and diffracted volumes inspired by blob architecture.
Experience
The EVM offers you a unique 3D immersive experience, which goes evenfurther than the virtual tours already offered by ELEKTRA. Discover works of art that exist in the real world specially modelled and adapted for display in this 3D museum space. An unusual architecture that is itself part of the singular experience you will live. Between dream and reality, the Elektra Virtual Museum and its programming are constantly reinvented. Get ready to live a polymorphic, cognitive, immersive, visual, and sound experience.
Alain Thibault General and Art Director
Margaux Lacroix Communications director
Florentine Wüest General Management Assistant
Emma Forgues Web Project Manager
Founded in 1999, ELEKTRA presents and promotes works created at the intersections of contemporary art and new technologies, inscribed in the latest aesthetic currents of research and experimentation.
Its main activities are: the ELEKTRA International Digital Art Festival which showcases audiovisual, immersive, participatory and robotic artistic performances since 1999. The International Digital Art Biennial (BIAN), created in 2012, is a large exhibition featuring unique and innovative works at the intersections of new technologies and contemporary artistic creation. The International Marketplace For Digital Art (MIAN) is its annual professional gathering (also open to the public). Since 2007, the MIAN invites to Montreal major actors of contemporary art and digital cultures international ecosystem.
The ELEKTRA Gallery opened in 2019 and is located in the Pôle de Gaspé, in the Mile End neighborhood. It showcases local and international artistic discoveries focusing on premieres and exclusive pieces of contemporary digital art.
Credit :
Baillat Studio, Graphic Design
Locomotive, Web
Our
partners
Project funded under the Agreement on the cultural development of Montreal between the City of Montreal and the Government of Quebec.
(Pavilions 1 - 2)
Metamorphosis Metaverse
The Elektra Virtual Museum opens its doors in 2022 with a major exhibition:
METAMORPHOSIS METAVERSE. This exhibition will take place in 3 phases and each of them will take place in a new pavilion, created and unveiled especially for the occasion. The exhibition will be accessible in its entirety until June 2023, free of charge and in an unlimited way.
You will discover the works of Quebec, Canadian and international artists. Audiovisual and robotic installations, photographs and videos, these works that exist in physical space have been specially adapted for diffusion in the 3D digital space of our museum.
